About Us

There’s a moment in everyone’s life where they face a choice—give in or push through. It’s in that moment that STRIVOR was born. Not in a boardroom, not in a design studio, but in the struggle. In the late nights, the early mornings, the failures, and the comebacks. No one was born a hero. Every champion, every leader, every legend—they fought for it. STRIVOR isn’t just a brand; it’s a symbol for those who refuse to quit. The ones who take the hits and keep going. The ones who understand that pain is temporary, but grit is forever. This isn’t about talent or luck. It’s about the mindset to strive, to endure, to rise. Whether you’re pushing through the last rep, chasing a dream, or proving to yourself that you can—STRIVOR is for you. Because in the end, the only thing that separates the strong from the weak is who keeps going. Wear the mindset. Be relentless. Be STRIVOR.